Today, businesses of all sizes are competing for customers online so having a website is essential for any business that wants to succeed. Your website is your online storefront, and it’s where potential customers go to learn more about your business, your products or services, and what you can offer them.
However, having a website is only half the battle. The other half is making sure that your website is well-written, engaging, and optimised for search engines. That’s where a website copywriting service, like Content for Creators, comes in. In this post, I’ll take you through all you need to know about how to hire a website copywriting service for your business.
We’ll walk through everything, from
- What is website copywriting,
- How much does a website copywriter cost?
- What to look for in your next website copywriting service
- and lots more to help you get the best value for your money when you take up website copywriting services to help you make content for your business.
Table of Contents
What is Website Copywriting
Website copywriting is the process of creating written content for a website. This can include everything from the headlines and taglines on your homepage to the product descriptions, blog posts, and about pages on your site. The goal of website copywriting is to create content that is engaging, informative, and persuasive, and that will ultimately drive visitors to take action, whether that’s making a purchase, signing up for a newsletter, or contacting you for more information.
What is SEO copywriting and how is it different from traditional copywriting
SEO copywriting is a specialised form of copywriting offered by website copywriting services that involves writing content for websites with the goal of improving the website’s search engine rankings. SEO stands for “search engine optimization”, which is the practice of optimising websites to rank higher in search engine results pages (SERPs).
The main difference between traditional copywriting and SEO copywriting is that SEO copywriting involves writing content that is not only compelling and persuasive to human readers but also optimised for search engines. This means that SEO copywriters need to have a good understanding of how search engines work and what factors influence search engine rankings. An SEO copywriter will help your website and business perform very well on search engines.
SEO copywriters typically use keyword research to identify the keywords and phrases that people are using to search for information related to the website’s products or services. They then use these keywords and phrases strategically in their content, including in the title tags, meta descriptions, headings, and body text of the website’s pages.
Another key aspect of SEO copywriting is creating high-quality, informative, and engaging content that satisfies the user’s search intent. This means that the content should be relevant, useful, and valuable to the user, and it should answer their questions or provide solutions to their problems. The concept of search intent is very important when creating content for your website and business.
In summary, the main difference between traditional copywriting and SEO copywriting is that SEO copywriting involves writing content that is optimised for both human readers and search engines. This requires a unique set of skills and knowledge that go beyond traditional copywriting techniques.
Why Hire a Website Copywriting Service
There are many reasons why you might want to hire a website copywriter for your business. First and foremost, a professional copywriter can help you create content that is tailored to your target audience and that effectively communicates your brand message. They can also help you optimise your content for search engines, which can help you rank higher in search results and attract more traffic to your site.
In addition, hiring a website copywriting service can save you time and energy. Writing effective website copy can be time-consuming and challenging, especially if you’re not a skilled writer or you’re not familiar with SEO best practices. By hiring a copywriter, you can free up your time to focus on other aspects of your business while still ensuring that your website is professionally written and optimised.
Using website copywriting services to gain a competitive advantage
Website copywriting services can offer you a lot of content creating services and using these services is a strategic advantage for your business. If your competitors are not investing in their content strategy this is an easy opportunity for you to exploit against them. And it will work, you will see results as long as you measure and improve your content strategy.
How to hire a Website Copywriting Service
If you’re interested in hiring a website copywriting service for your business, there are a few things to keep in mind.
First, consider your budget. The cost of hiring a website copywriter can vary depending on their level of experience, the scope of your project, and the complexity of your content. Some copywriters charge by the hour, while others charge per word or per project. Research the different pricing models and find a copywriter that fits your budget.
Next, consider the scope of your project. Do you need a website copywriter to write your entire website from scratch, or just a few key pages? Do you need ongoing content creation, or just a one-time project? Knowing the scope of your project will help you find a copywriter with the right experience and expertise to meet your needs.
Finally, take the time to research potential website copywriters. Look for copywriters with experience in your industry or niche, and check out their portfolios and testimonials to get a sense of their writing style and quality. You can also ask for referrals from colleagues or industry contacts.
Looking for website copywriting services with SEO skills and experience across multiple industries?
Content for Creators is a content creation agency based in Cape Town, South Africa that helps businesses big and small create high-quality, SEO optimised content for all their various channels.
We have the best website copywriting services and offer data, copywriting, research and design skills to make sure your content is not only effective but also inspiring and engaging to your audience.
Contact us to get a free consultation and a quote
Website copywriting services and packages
When it comes to website copywriting services and packages, there are a variety of options to choose from. Some copywriters offer a la carte services, such as writing headlines or product descriptions, while others offer comprehensive packages that include everything from website audits to ongoing content creation.
Some common website copywriting services and packages include:
- SEO web copywriting: This involves optimising your website content for search engines, using keywords and other techniques to help your site rank higher in search results.
- Homepage copywriting: This involves creating compelling headlines, taglines, and copy for your website’s homepage, which is often the first impression that visitors will have of your business.
- Content marketing: This involves creating ongoing content for your website, such as blog posts, articles, and videos, to help attract and engage visitors.
- Content strategy: This involves developing a comprehensive plan for your website’s content, including topics, formats, and schedules.
- Landing page copywriting: This involves crafting persuasive copy for web pages used to capture leads or sell products or services.
- Mail marketing: This involves creating engaging content that encourages people to subscribe to your email list and remain engaged with your business over time.
- Social media copywriting: This involves creating compelling posts and ads for social media platforms, such as Facebook and Instagram, to generate interest in your business.
- Video copywriting: This involves creating engaging scripts for video marketing campaigns.
At Content for Creators, we are content specialists, we offer all of the above and we also advise businesses on their content strategy. Your content marketing should not be treated as an isolated function, separate from your business. To ensure your content delivers an ROI it must support your entire sales process, business objectives and goals. Do not make content for content’s sake, this will not deliver results. Contact us if you need help with creating a content strategy.
Website copywriting rates
Website copywriting services rates can vary depending on several factors, including the level of experience your website copywriters have, the complexity of the project, the scope of work, and the location of the writer. Here are some general guidelines to help give you an idea of what to expect:
- Hourly Rates: Many website copywriters charge an hourly rate, which can range from $50 to $200 or more per hour, depending on their level of experience and expertise.
- Project Rates: Some website copywriters may charge a flat project rate instead of an hourly rate. This can range from a few hundred dollars for a basic website page or copy pieces to several thousand dollars for a more complex project.
- Per Word Rates: Some website copywriters charge per word, with rates ranging from $0.10 to $1.00 per word or more. However, per-word rates can be less common for website copywriting projects, which typically require a higher level of skill and attention to detail than other types of content.
It’s important to keep in mind that while hiring a website copywriter can be a significant investment, the quality of the copy can have a major impact on the success of your website and ultimately your business. Investing in a skilled and experienced website copywriter can help you create compelling, engaging content that resonates with your target audience and drives conversions.
Additionally, a well-written website can help improve your search engine rankings and increase your website traffic, leading to higher sales and revenue over time.
What to look for on a Copywriter Portfolio Website
When looking for a copywriter for your website, it’s important to evaluate their portfolio website to ensure that they have the necessary skills and experience to meet your needs. Here are some key things to look out for when reviewing a copywriter’s portfolio website:
- Quality of writing: The copy on the copywriter’s website should be well-written, engaging, and error-free. This will give you a good sense of their writing skills and attention to detail.
- Range of writing styles: A good copywriter should be able to adapt their writing style to suit different audiences and brand voices. Look for a portfolio that demonstrates a range of writing styles and tones.
- Relevant experience: If you have a specific industry or niche, look for a copywriter with relevant experience in that area. For example, if you run a healthcare business, look for a copywriter who has written for other healthcare clients.
- Results and testimonials: A good copywriter should be able to provide evidence of their success, such as conversion rates or client testimonials. Look for case studies or testimonials on their website that demonstrate their ability to produce effective copy.
- Clear communication: A copywriter’s website should be clear and easy to navigate, and they should be easy to get in touch with. Look for a website that provides clear information about their services and pricing, and a way to contact them with questions or enquiries.
By carefully reviewing a copywriter’s portfolio website and evaluating these key factors, you can find a skilled and experienced writer who can help you create effective copy for your website.
Make sure your website copywriter excels at research and multimedia content creation
Having a website copywriter who knows how to use data, content-making apps, and advanced research methods can make a significant difference in the quality of your content. By using these tools and techniques, a skilled web copywriter can ensure that your content is not only high-quality but also relevant, engaging, and effective in achieving your business goals.
Here are some reasons why it’s important to have a web copywriter who knows how to use data, content-making apps, and advanced research methods:
- Data-driven content: A website copywriter who knows how to use data can analyse your website and social media analytics to identify the type of content that resonates with your audience. By using data to inform their writing, they can create content that is more likely to be shared, liked, and engaged with.
- Content-making apps: There are many content-making apps available that can help web copywriters create graphics, videos, and other visual elements that can enhance your content. A website copywriter who knows how to use these apps can make your content more engaging and visually appealing.
- Advanced research methods: A skilled web copywriter knows how to conduct research that goes beyond a basic Google search. They know how to use advanced research methods like surveys, focus groups, and interviews to gather insights and data that can inform their writing. This can help ensure that your content is based on accurate information and is relevant to your audience.
In summary, having a website copywriter who knows how to use data, content-making apps, and advanced research methods can help ensure that your content is world-class. They can create content that is more engaging, relevant, and effective in achieving your business goals.
Content for Creators makes use of advanced research methods and some of the world’s most powerful web applications to make high-quality, accurate and valuable content for our readers and clients. We are constantly innovating our approach to content and use data and analytics to guide our strategy. As content specialists, we’d love to help you develop and execute a world-class content strategy, contact us with your inquiry to get started.
How to use website copywriters, website copywriting services and search intent to increase ROI for your business
If you’ve decided to invest in copywriting services for your business but aren’t sure about the best content strategy, there are several things you can do to maximise your investment and get a positive ROI. Here are some tips to help you get started:
- Define your goals and target audience: Before you start working with a website copywriting service, it’s important to have a clear understanding of what you want to achieve with your website copy. Are you looking to increase sales, build brand awareness, or generate leads? Who is your target audience, and what are their pain points and interests? This information will help your web copywriter create copy that is tailored to your specific goals and audience.
- Conduct keyword research: To ensure that your website copy is optimised for search engines, it’s important to conduct keyword research to identify the most relevant keywords and phrases related to your business. Your SEO copywriter can then use these keywords to create copy that is optimised for search engines and will help drive traffic to your website.
- Focus on search intent: In addition to using keywords, it’s important to focus on search intent when creating website copy. Search intent refers to the reason why someone is searching for a particular keyword or phrase. By understanding the intent behind a search, your SEO copywriter can create copy that provides the information or solution that the searcher is looking for.
- Use a variety of content formats: Website copy doesn’t just have to be text-based. Consider incorporating a variety of content formats, such as videos, images, infographics, and podcasts, to make your website more engaging and appealing to your audience. Don’t forget to use your longer forms of content across multiple channels to maximise the value of your website copywriting investment.
- Develop a content calendar: To ensure that your website copy is consistently updated and optimised, consider developing a content calendar that outlines the topics, keywords, and content formats that you will be using. This will help you stay organised and ensure that your website copy is always fresh and relevant.
- Measure your results: To determine whether your website copy is achieving your goals, it’s important to track and measure your results. Set KPIs and use tools like Google Analytics to monitor your website traffic, engagement, and conversions. This will help you identify areas where you can improve your website copy and maximise your investment.
By following these tips and leveraging the expertise of a professional copywriter, you can develop a content strategy that will help you achieve your goals, reach your target audience, and get a positive ROI on your copywriting investment.
Contact our professional SEO copywriter if you’re ready to create a powerful content strategy.
What is Conversion Rate Optimization (CRO) Website Copywriting
Conversion rate optimization (CRO) website copywriting is the process of creating website copy that is specifically designed to convert visitors into customers or clients. The goal of CRO copywriting is to create compelling, persuasive, and engaging copy that encourages visitors to take action, such as making a purchase, signing up for a newsletter, or filling out a contact form.
CRO copywriting involves a variety of techniques and strategies, including:
- Understanding your target audience: To create effective CRO copy, you need to understand who your target audience is, what they’re looking for, and what motivates them to take action.
- Crafting compelling headlines and calls-to-action: The headline is the first thing visitors see when they arrive on your website, and it needs to grab their attention and encourage them to keep reading. Calls-to-action (CTAs) are also critical, as they prompt visitors to take a specific action, such as making a purchase or filling out a form.
- Creating persuasive product descriptions: To convince visitors to make a purchase, your product descriptions need to be clear, persuasive, and informative. They should highlight the benefits of your products or services and answer any questions or concerns visitors may have.
- Focusing on benefits, not features: Rather than simply listing the features of your products or services, CRO copywriting focuses on the benefits they provide to customers. This helps visitors see the value in what you’re offering and encourages them to take action.
Conversion rate optimization (CRO) website copywriting also involves using technology and data to understand user behaviour and improve the conversion rate of a website. This means that CRO copywriters need to be skilled in using tools such as heat maps, click-through rates, and A/B testing to gather data and insights about user behaviour on the website.
With this data, CRO copywriters can identify areas of the website that may be causing friction or confusion for users, and make changes to improve the user experience and increase conversions. For example, they may identify a page on the website that has a high bounce rate, meaning that visitors are leaving the page quickly without taking any action. They could then use A/B testing to try out different versions of the page to see which version results in a higher conversion rate.
CRO copywriters may also use data to inform their content strategy, such as identifying which pages on the website are driving the most traffic and conversions, and creating more content around those topics.
In summary, Conversion rate optimization (CRO) website copywriting is the process of creating website copy that is specifically designed to convert visitors into customers or clients. It involves understanding the target audience, crafting compelling headlines and calls-to-action, creating persuasive product descriptions, and focusing on benefits rather than just features.
CRO copywriting also involves using data and technology to understand user behaviour and improve the conversion rate of a website. CRO copywriters need to be skilled in using tools such as heat maps, click-through rates, and A/B testing to gather data and insights about user behaviour on the website. By using data and technology to optimise the user experience, CRO website copywriting helps businesses drive conversions and increase their return on investment.
CRO website copywriting is an advanced copywriting method. Keep in mind that you may need to invest in applications and technology to gain access to this kind of data. You’ll be looking at tools like Google Search Console, Google Analytics, Surfer SEO and Hotjar, to name just a few. Contact our team if you’d like to implement CRO website copywriting on your website.
Use your website copywriter to create and improve your business’ Brand Messaging
Brand messaging is a key element of any business’s marketing strategy. It is the message that communicates what your brand stands for, what it offers, and what makes it unique. Your brand messaging should be consistent across all your marketing channels, from your website to your social media profiles to your advertising campaigns.
A skilled web copywriter can help create and improve your brand messaging by crafting messaging that is clear, concise, and compelling. Here are some ways a website copywriter can help with your brand messaging:
- Develop a brand voice: A web copywriter can help you develop a consistent brand voice that reflects your business’s values, personality, and tone. This voice should be reflected in all your marketing materials, from your website to your social media posts.
- Refine your brand message: A copywriter can help refine your brand message to ensure that it resonates with your target audience. They can identify your unique selling proposition (USP) and craft messaging that communicates the benefits of your products or services.
- Create brand guidelines: A copywriter can help create brand guidelines that outline your brand messaging and voice. These guidelines can be used to ensure consistency across all your marketing materials, from your website to your print ads.
To conclude, a skilled website copywriter can help create and improve your business’s brand messaging. They can develop a consistent brand voice, refine your brand message, and create brand guidelines that ensure consistency across all your marketing materials. By leveraging the expertise of a web copywriter, you can create brand messaging that communicates the value of your products and services and helps you stand out from the competition.
If you’re interested in creating a compelling brand message for your business contact our team with your enquiry.
Is it worth paying someone to do your website copywriting?
Hiring a website copywriting service is worth every dollar for businesses looking to improve their sales. Here are some data-driven arguments to support this point:
Improved Conversion Rates: According to a study by Content Marketing Institute, content marketing (which includes website copywriting) can generate three times as many leads as traditional marketing methods. This indicates that high-quality website copywriting can significantly increase your website’s conversion rates and lead generation, ultimately leading to improved sales.
Better Search Engine Rankings: SEO website copywriters specialise in creating content that is optimised for search engines, which can improve your website’s ranking on search engine results pages (SERPs). According to a study by Chitika, websites that appear on the first page of Google search results receive 91.5% of all traffic. This means that improving your website’s search engine ranking can lead to increased traffic, which can ultimately lead to improved sales.
Improved Customer Engagement: Website copywriters know how to create compelling and engaging content that resonates with your target audience. By working with a web copywriter, businesses can create website copy that speaks directly to their target audience, leading to improved customer engagement and increased sales.
Time Savings: Writing effective website copy takes time and effort. By hiring a website copywriting service, businesses can save valuable time and focus on other important aspects of their operations, such as sales and customer service. This can help increase productivity and efficiency, ultimately leading to greater profitability.
Professional Expertise: A website copywriting service is a company of professionals who specialise in creating content that resonates with your target audience. They know how to use language, tone, and structure to capture attention and motivate action. By working with a professional copywriter, businesses can benefit from their expertise and ensure that their website copy is optimised for maximum impact, leading to improved sales.
To wrap up, the benefits of hiring a website copywriting service for your business include improved conversion rates, better search engine rankings, improved customer engagement, time savings, and professional expertise. All of these benefits will lead to improved sales for your business, guaranteed.
Where is the best place to find a website copywriting service
When searching for a web copywriter, it’s important to avoid saturated low-quality platforms like Fiverr and instead focus on finding a true expert with demonstrable skill and technical understanding. Here are some tips on where to find high-quality website copywriting services:
- Freelance Marketplaces: A freelancer marketplace can be a good place to find web copywriters, but it’s important to be cautious and do your research. Some freelancer marketplaces have a high volume of low-quality providers and it can be difficult to find a reliable and skilled copywriter. At the end of the day you get what you pay for, low prices = cheap quality. Do you want low quality work on your website? Probably not. It’s important to review the copywriter’s portfolio, read client testimonials, and ask for samples before hiring them. Additionally, consider working with a reputable copywriting agency or seeking recommendations from trusted sources in your industry.
- Copywriting Agencies: Copywriting agencies can be a great option for businesses looking for high-quality website copywriting services. These agencies typically have a team of copywriters with different specialisations, allowing them to match clients with the writer who is best suited for their needs. While working with an agency may be more expensive than hiring a freelancer directly, it can provide access to a wider range of expertise and a higher level of quality assurance.
- Professional Networks: Another option for finding high-quality website copywriting services is to tap into your professional network. Ask for recommendations from colleagues or industry peers, or post job listings on professional networks like LinkedIn. This can help you find web copywriters who are already familiar with your industry and have the skills and expertise you need.
To finally conclude our entire walkthrough, hiring a website copywriting service can provide a significant competitive advantage for businesses looking to improve their online presence. Understanding the difference between traditional copywriting and SEO copywriting is essential when choosing a service. There are various factors to consider when hiring a website copywriting service, including their portfolio, research skills, and rates. It’s also important to utilise website copywriters for creating and improving brand messaging and optimising conversion rates. By understanding search intent and utilising CRO website copywriting techniques, businesses can see a significant return on investment. When searching for a website copywriting service, it’s crucial to avoid low-quality platforms and find a true expert with demonstrable skills and technical understanding.
We hope you enjoyed this post and received helpful answers to your most pressing questions. If you need any help or have any other questions please reach out to our team on the form below or on our contact page, we’re always happy to help a business grow.