What is SEO: Free SEO tutorial for beginners 

Are you looking to grow your content and small business? If so, you’re probably familiar with SEO (search engine optimization). But what is SEO, exactly? And how can it help you? In this post, we’ll break down everything you need to know about SEO and explain how you can use it to boost your traffic and grow your business. Keep reading to learn more!

How Google works

a person using google search on a tablet

Most people use Google every day without ever wondering how it works. After all, it’s just a search engine, right? In reality, Google is comprised of a complex set of algorithms that rely on a number of factors to provide accurate results. When you type a query into the search bar, Google uses its programs to scour the internet for pages that match your keywords.

However, it doesn’t just stop there. Google also looks at things like the popularity of the website and the quality of the content to determine which results are the most relevant. As a result, you can usually trust that the first few results on Google are going to be the best possible matches for your query. Of course, this isn’t always the case, but it’s a good general rule of thumb. So next time you use Google, take a moment to think about all the work that goes into providing you with such accurate results.

What is SEO Google

SEO, or search engine optimization, is a marketing technique that can be used to improve the visibility of a website in search engine results pages (SERPs). SEO can be employed in a variety of ways, including optimizing website content, building links, and improving site architecture. When SEO is used effectively, it can help a website to rank higher in SERPs, making it more likely to be seen and clicked on by potential customers. SEO is an ever-evolving field, and what works today may not work tomorrow. As such, it is important for businesses to stay up-to-date on the latest SEO trends and best practices.

SEO can be divided into two main categories: on-page SEO and off-page SEO. On-page SEO refers to optimizing a website’s content and structure, while off-page SEO refers to promoting a website through link building and other means. Google is the most popular search engine in the world, with a market share of over 70%. As such, SEO efforts that focus on optimizing for Google are likely to be the most effective. However, SEO is not limited to Google; other popular search engines such as Bing and Yahoo also offer opportunities for SEO.

SEO in marketing

SEM (Search Engine Marketing) encompasses both SEO and paid search advertising, working to improve your visibility and reach across the web. By investing in SEO and SEM, you can help ensure that your website and content are seen by the people who are most likely to convert.

In addition to SEO, search engine marketing can also involve paid advertising, such as pay-per-click (PPC) ads. While SEO is focused on organic (or unpaid) traffic, PPC ads are purchased from search engines, like Google, in order to achieve immediate results. Ultimately, both SEO and PPC can be effective methods of search engine marketing. You will decide on which one to focus on depending on the goals and resources of the website you’re working on.

SEO statistic infographic

What is SEO on WordPress

WordPress is a popular content management system that powers many websites. One of the benefits of using WordPress is that it is SEO friendly out of the box, meaning that it is designed to be easy for search engines to index and crawl. However, there are still some things that you can do to improve your SEO on WordPress further.

For example, you can install an SEO plugin to help you with optimizing your website’s title and meta tags. You can also make sure that your website’s permalinks are SEO friendly and that you’re using high-quality images with descriptive alt text. By taking these SEO steps on WordPress, you can help your website rank higher in search results, resulting in more traffic and visibility.

Youtube for SEO

Youtube can be a powerful tool for SEO. By optimizing your videos for certain keywords, you can increase your chances of appearing on search engine results pages. And since Youtube is the second largest search engine after Google (Youtube is also owned by Google), this can lead to a significant boost in traffic. But how exactly do you go about optimizing your videos for SEO? 

There are a few key things to keep in mind. First, make sure to include your target keywords in the title and description of your video. This will help Youtube’s algorithm understand what your video is about and index it accordingly. Secondly, create transcripts of your videos and include them on your website. This provides search engines with additional text to index, which can also help your videos rank higher in search results. Finally, take advantage of Youtube’s ‘tags’ feature, which allows you to assign certain keywords to your videos. This can further help Youtube’s algorithm understand the content of your video and surface it to users who are searching for that particular term. 

By following these simple tips, you can start to leverage Youtube’s SEO power and boost the visibility of your videos.

On-page SEO checklist

On-page optimization refers to all the things you can do on your own website to improve your SEO, such as:

  • Use relevant keywords. Learn how to do keyword research now!
  • Optimize your title, Meta tags, and subheadings
  • Create informative and keyword-rich content. Learn copywriting to create amazing content!
  • Avoid keyword stuffing
  • Add internal links (link to other pages on your website in your copy or post)
  • Add external links (on your webpage, add links to other external websites with relevant and contextually appropriate content)
  • Add alt text to your images in case your images fail to load properly on the reader’s device
  • Make sure your keyword is included in your URL
  • Write relevant meta descriptions for your webpages
  • Use compelling calls to action (CTAs) on your webpages

Off-page SEO checklist

Offpage SEO focuses on links and social media signals. While both are important, off-page SEO can be particularly tricky to get right. Here’s a quick checklist of things to keep in mind:

  • Make sure your website is well-linked from other websites. High-quality incoming links from high-traffic websites will give your website a boost in search engine rankings.
  • Keep an eye on your social media accounts. Search engines often take social media signals into account when determining rankings, so make sure you’re active on platforms like Twitter and Facebook, Youtube, etc.
  • Make sure your website is mobile-friendly. More and more people are using their smartphones to browse the web, so it’s important to make sure your website looks good on small screens.

By following these simple tips, you can make sure your website has a fighting chance of ranking well in search engine results.

What is Technical SEO

It’s important to note that technical SEO is distinct from on-page SEO, which refers to optimizing individual web pages for keywords and other ranking factors.

Technical SEO, on the other hand, focuses on improving the underlying infrastructure of a site. This can include anything from fixing broken links and errors to increasing site speed and mobile friendliness. By addressing these technical issues, businesses can make their sites more visible and user-friendly, ultimately leading to more traffic and conversions. Technical SEO can be a complex and time-consuming process, but it’s often essential for building a successful online presence.

SEO statistic infographic

Site Speed

Site speed is a vital metric when it comes to the success of any website. Studies have shown that even a one-second delay in page load time can lead to a significant decrease in both traffic and conversions. For site owners, this means that improving site speed should be a top priority.

One way to improve site speed is by using a caching plugin such as WP Rocket. Caching ensures that your site’s pages are loaded from the cache rather than being generated anew each time someone visits your site. This can lead to a significant decrease in page load times, as well as increased server performance. In addition, WP Rocket includes a number of other features that can further improve site speed, such as file compression and lazy loading.

If you’re looking to improve your site’s speed, then WP Rocket is definitely worth considering. Just remember that site speed is only one metric amongst many, so don’t forget about the others when trying to optimize your site for success.

SEO platforms

SEO platforms help website owners research and track keywords, optimize their website content, and measure their progress over time. There are a number of different SEO platforms available, each with its own strengths and weaknesses. However, some of the most popular SEO platforms include Moz, Ahrefs, and SEMrush. While each platform has its own unique features, they all share the common goal of helping businesses improve their online visibility and reach.

What is Screaming Frog

screaming frog logo

If you’re a webmaster or SEO professional, then you’ve probably heard of Screaming Frog. But what is it, and what does it do?

In a nutshell, Screaming Frog is a website crawler that helps you analyze and audit your website. It collects data about all the pages on your site, including things like title tags, meta descriptions, H1 tags, and more. This information can be extremely helpful in optimizing your website for both search engines and users.

One of the best things about Screaming Frog is that it’s free to use for up to 500 URLs. This makes it a great tool for small websites or those just starting out with SEO. Once you crawl a website with Screaming Frog, you can export the data into Excel for further analysis.

If you’re serious about SEO, then Screaming Frog is a tool that you need in your arsenal. Give it a try today and see how it can help you optimize your website!

What is Local SEO

Local SEO is the process of optimizing your online content so that it appears higher in search results when people in your local area are looking for relevant keywords. This can be beneficial for businesses that want to attract local customers, as it helps ensure that your website appears ahead of your competition in local search results. There are a number of different factors that contribute to local SEO:

  • including the relevance of your website content,
  • your location,
  • and the number of local reviews and citations you have.

By optimizing for local SEO, you can help improve your visibility in local search results and attract more local customers.

eCommerce SEO

eCommerce SEO is the practice of optimizing an online store to rank higher in search engine results pages, and thereby drive more traffic and sales. While the basics of SEO (search engine optimization) are still important for eCommerce sites, there are some unique challenges that eCommerce businesses face when it comes to SEO. We’ll briefly go over some of the top eCommerce SEO tactics that you can use to improve your ranking and visibility in search engines.

One of the most important eCommerce SEO tactics is to optimize your product pages for relevant keywords. This means including relevant keywords in your page title, meta tags, and product descriptions. You should also make sure that your product images are properly optimized with keyword-rich ALT text. In addition, it’s a good idea to create keyword-rich blog content and include links to your product pages from your blog posts.

Another important eCommerce SEO tactic is to make sure that your site is mobile-friendly. With more and more people using mobile devices to search for products online, it’s essential that your eCommerce site is optimized for mobile. This means having a responsive design that adjusts to different screen sizes, as well as ensuring that your content loads quickly on mobile devices.

Finally, one of the most effective eCommerce SEO tactics is to build links to your site from other high-quality websites. We’ll explore backlink building in more depth later on in this post.

SEO tips for blog

Tip 1

One SEO tip for blogs is to optimize content for key phrases. This means including relevant keywords in titles and throughout blog posts. But beware of keyword stuffing, which is when a web page includes so many keywords that it becomes difficult to read. 

Tip 2

Another way to improve SEO is by regularly posting blogs. Blogs give search engines more content to crawl and index, which can lead to improved rankings. When you provide search engines with lots of content it helps them understand what your site is about. By posting content focusing on specific topics and topic clusters you will build your site’s authority on a subject. This helps search engines index your site and webpages which ensures your site appears on SERPs for relevant queries. This means that over time your site will attract targeted organic traffic.

Tip 3

Another SEO tip is to build backlinks. This can be done by guest blogging on other sites or by including links to high-quality websites in your own blog posts. High-authority and high-traffic sites tend to have a very strong backlink profile.

Do you want to learn a lot more about blogging? Check out the best blogging guide on the internet now!

How to build backlinks for your blog

laptop with a backlink symbol

One of the most important things you can do to improve your blog’s ranking in search engines is to build backlinks. A backlink is simply a link from one website to yours. The more backlinks you have, the higher your site will rank in search results.

There are a number of ways to build backlinks. One is to guest post on other blogs. When you guest post, be sure to include a link back to your own site in your author bio. You can also leave comments on other blogs with a link back to your site. Another great way to build backlinks is to participate in online forums and include a link to your site in your signature.

If you’re looking for more creative ways to build backlinks, try reaching out to bloggers and influencers in your niche and offering to write a guest post for their site. You can also create infographics or videos and share them on social media, making sure to include a link back to your site in the description. 

Remember that when you create content that your readers love they will share your posts and this will help you pick up backlinks naturally. If you create specialist and informative content it may get referenced in other blogs and posts. 

By taking these steps, you’ll be well on your way to building backlinks and improving your blog’s ranking in search engines.

Why do people not care about SEO…. sometimes?

It is an important part of any online marketing strategy, but unfortunately, many people do not care about SEO. There are a number of reasons for this.

As mentioned before, SEO can be complex and time-consuming. It requires a deep understanding of how search engines work and a constant effort to stay up-to-date on the latest algorithm changes. For busy business owners, it can be difficult to justify the time and resources required to invest in SEO.

Additionally, SEO can be unpredictable. Even when all the right boxes are ticked, there is no guarantee that a website will rank higher in search results. This lack of control can be frustrating for those who are used to more traditional marketing methods.

Finally, SEO is not always cheap. In order to see results, businesses may need to hire an SEO specialist or agency, which can add up quickly. For all these reasons, it’s easy to see why some people might not care about SEO. However, those who do take the time to invest in SEO can see real and lasting results that make it well worth the effort. If you see your website as an asset, SEO is how you increase its value.

That’s a wrap

SEO is important for creators and small business websites. By optimizing your website and content for search engines, you can attract more organic traffic and lower your customer acquisition costs. We hope this post has given you a better understanding of SEO and how to improve your website’s ranking. If you have any questions or need help getting started, don’t hesitate to contact us through this page or reach out in the comments section. Thanks for reading!

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